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3 steps towards a truly consumer-centered organization

May 19, 2017 Future Talkers
consumer centric, Insights, marketing

Do you think your company is consumer-centered? Think again. Many companies have different practices in place for defining and delivering great consumer experiences, like voice of the customer programs, co-creation, journey mapping, etc. But the question is: do they make a difference? Is this impacting the loyalty of your customers and does this make you stand out from your competitors? Do they truly bring an outside-in approach and make staff members think and act differently?

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The No Bullshit Brand Diet

May 04, 2017 Future Talkers
insights, marketing, Millennials

Healthy living is no longer a trend or fad followed by a select group of people. It’s a mainstream way of life which consumers strive to achieve every day and apply to every decision they make.

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