Market research trends for today, tomorrow & the day after tomorrow

Oct 18, 2017 Future Talkers
forward, market research, trending

What is buzzing in marketing research? Which trends are being taken forward? What’s on the research buyers’ and users’ road map and what is their vision on the future? To answer these questions, we conducted a quantitative research piece among 101 German corporate researchers and insight managers (in collaboration with Planung & Analyse).

Towards more SONIC market research

Aug 22, 2017 Future Talkers
artificial intelligence, consumer listening, forward, research

Deep down we probably all acknowledge the fact that market research needs to be(come) more agile if it wants to stay relevant. But how can it do so?