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The era of averages is over

Jun 11, 2018 Future Talkers
Insights, Marketing, Research

The life expectancy of humans is increasing year after year, yet that of brands and companies is declining at an ever-inclining rate. It is clear that the new reality, characterized by a shift from linearity, craftmanship and scarcity to one defined by acceleration (e.g. of decision-making), automation (e.g. of services) and abundance (e.g. of data) is pressuring brands and marketers to do things differently.

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Towards more SONIC market research

Aug 22, 2017 Future Talkers
artificial intelligence, consumer listening, forward, research

Deep down we probably all acknowledge the fact that market research needs to be(come) more agile if it wants to stay relevant. But how can it do so?

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The 5 best commercials of 2016

Feb 08, 2017 Future Talkers
advertising, best of 2016, research

With January gone, we are stepping into the most romantic, lovey-dovey time of the year. This might make us just a little bit nostalgic, so we figured that a rewind into the past year might be exactly what we need!

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