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Let’s get personal with NextGen

Jun 08, 2017 Future Talkers
gen y, gen z, millennials, NextGen

One of the questions we asked in our global cross-generational study to four different generations was “What brand characteristics do you find most important?”. A long list of thirty-two randomized brand items was shown, including being socially engaged and hyper-personalization.

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NextGen is dreaming of a better world

Apr 26, 2017 Future Talkers
gender equality, GenY, GenZ, infographic, NextGen

Let’s be honest: in today’s rapidly changing polarized political climate, we do hope that a new young generation of leaders will soon step up to decide which direction the world is heading in, before it’s too late.

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A Millennial view on mobility

Mar 30, 2017 Future Talkers
Insights, Millennials, NextGen

Despite the growth of population and economy, the transportation of people has reached its peak. There is a general phenomenon of reduced mobility.

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