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How youngsters are consuming for a better world

Jul 31, 2017 Future Talkers
Cool brands, Insights, NextGen

The headlines are not hiding it: natural disasters, extreme weather circumstances and scores of shortages are hitting our planet. The attention for the consequences of global warming is rising and people seem to become increasingly aware of the fact that they might be the culprit behind it all. And this growing conscience is making people prepared to act. But also brands should take this into account and react to this need for action. But how can they do that concretely? The answer seems simple: by integrating durability in their offer. For instance by focusing on the plastics issue and tackling the mountain of plastic waste via recycled or ecological alternatives…

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Let’s get personal with NextGen

Jun 08, 2017 Future Talkers
gen y, gen z, millennials, NextGen

One of the questions we asked in our global cross-generational study to four different generations was “What brand characteristics do you find most important?”. A long list of thirty-two randomized brand items was shown, including being socially engaged and hyper-personalization.

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NextGen is dreaming of a better world

Apr 26, 2017 Future Talkers
gender equality, GenY, GenZ, infographic, NextGen

Let’s be honest: in today’s rapidly changing polarized political climate, we do hope that a new young generation of leaders will soon step up to decide which direction the world is heading in, before it’s too late.

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A Millennial view on mobility

Mar 30, 2017 Future Talkers
Insights, Millennials, NextGen

Despite the growth of population and economy, the transportation of people has reached its peak. There is a general phenomenon of reduced mobility.

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