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Connecting with the craft-seeking, switching Millennial generation: an interview with Carlsberg

Aug 23, 2018 Future Talkers
Chats, Insights, Millennials, NextGen

How Cool Brands Stay Hot recently launched frAGILE, a bookzine on NextGen marketing based on 26 interviews with senior Marketing Executives.

As part of the interview series, they connected with Morten Boye, Vice President Marketing Carlsberg Group Denmark, to hear his take on how NextGen marketing has changed and what is important when connecting with these young consumers today and tomorrow.

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The future of work? Empower flexible working

Feb 06, 2018 Future Talkers
gen Y, innovation, Insights, millennials, work

The Adecco Group asserts that the emergence of the gig economy is disruptive and that the “growth of the gig economy in which digital technology rapidly matches short-term employment needs with willing labor is reshaping the employment landscape”.

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A Millennial take on food consumption

Aug 11, 2017 Future Talkers
Eco-friendly, Insights, Millennials

Kimberly Egan, CEO of the Center for Culinary Development, already stated in 2009: “Generation Y has a game-changing approach to food consumption that will definitely affect how other demographics, including Gen Xers and Baby Boomers, shop and eat”. (Progressive Grocer, 2009)

Now, seven years later, this quote is even more relevant. We call Gen Y the foodie generation and their behavior and attitudes towards food are more important than ever. Their appetite and food needs are changing the entire culinary landscape and on top of that they are influencing the evolution of restaurants and food concepts.

Nowadays, food brands and chefs are forced to design new creative concepts that meet the needs of Gen Y. These concepts are based on three emerging trends…

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Let’s get personal with NextGen

Jun 08, 2017 Future Talkers
gen y, gen z, millennials, NextGen

One of the questions we asked in our global cross-generational study to four different generations was “What brand characteristics do you find most important?”. A long list of thirty-two randomized brand items was shown, including being socially engaged and hyper-personalization.

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The next big thing in conversational commerce? Chatbots!

May 12, 2017 Future Talkers
digital communication, insights, millennials

While chatbot development is still in its infancy relative to other digital communication, this cutting-edge software is believed to be the next big thing in conversational commerce (i.e. the use of messaging apps, chat or voice technology to interact with the consumer and sell products).

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The No Bullshit Brand Diet

May 04, 2017 Future Talkers
insights, marketing, Millennials

Healthy living is no longer a trend or fad followed by a select group of people. It’s a mainstream way of life which consumers strive to achieve every day and apply to every decision they make.

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A Millennial view on mobility

Mar 30, 2017 Future Talkers
Insights, Millennials, NextGen

Despite the growth of population and economy, the transportation of people has reached its peak. There is a general phenomenon of reduced mobility.

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Mobile marketing: the best way to reach the smartphone addicted teens?

May 18, 2016 Future Talkers
millennials, mobile marketing, social media

Smartphones play an important role in our lives and especially in that of teenagers and Millennials! On average teens receive their first smartphone when they are 11 and they spend a minimum of six hours a day on it; at least that is what research by Business Insider tells us! Their technological other half never leaves their sight and they check their phone almost every ten minutes. But just how important have smartphones become to teenagers and how does this influence companies and brands? Let’s take a look at how teenagers see life through their smartphone camera!

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Millennials and their holiday shopping habits

Dec 11, 2014 Future Talkers
Christmas shopping, Future Talkers, millennials

Have you already noticed it? The holiday vibes are taking over gradually and the time has almost come to write your wish lists, to let fate decide who will be the lucky family member who will receive a gift from you and to start lurking around for these (potentially) amazing gifts.

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