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3 steps towards a truly consumer-centered organization

May 19, 2017 Future Talkers
consumer centric, Insights, marketing

Do you think your company is consumer-centered? Think again. Many companies have different practices in place for defining and delivering great consumer experiences, like voice of the customer programs, co-creation, journey mapping, etc. But the question is: do they make a difference? Is this impacting the loyalty of your customers and does this make you stand out from your competitors? Do they truly bring an outside-in approach and make staff members think and act differently?

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The next big thing in conversational commerce? Chatbots!

May 12, 2017 Future Talkers
digital communication, insights, millennials

While chatbot development is still in its infancy relative to other digital communication, this cutting-edge software is believed to be the next big thing in conversational commerce (i.e. the use of messaging apps, chat or voice technology to interact with the consumer and sell products).

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The No Bullshit Brand Diet

May 04, 2017 Future Talkers
insights, marketing, Millennials

Healthy living is no longer a trend or fad followed by a select group of people. It’s a mainstream way of life which consumers strive to achieve every day and apply to every decision they make.

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A Millennial view on mobility

Mar 30, 2017 Future Talkers
Insights, Millennials, NextGen

Despite the growth of population and economy, the transportation of people has reached its peak. There is a general phenomenon of reduced mobility.

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