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Why insights should be(come) your company language

Mar 21, 2018 Future Talkers
Insight Academy, Insights

As consumer insights professionals (aka insight leaders) we have the sometimes-arduous task of providing provocation and inspiration to our business stakeholders. Powerful consumer or end-user insights can be the key currency here – yet how often do we actually involve our stakeholders in this process? Why do we assume that insighting can only be the responsibility of insight managers?

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