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The future of work? Empower flexible working

Feb 06, 2018 Future Talkers
gen Y, innovation, Insights, millennials, work

The Adecco Group asserts that the emergence of the gig economy is disruptive and that the “growth of the gig economy in which digital technology rapidly matches short-term employment needs with willing labor is reshaping the employment landscape”.

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The state of market research: keep and gain relevance

Nov 20, 2017 Future Talkers
Innovation, Insights, Market Research

As published in Research World – September 2017 issue. 
One may feel overpowered and dazzled looking at what is going on in the insights and research industry and by extension in the bigger marketing sphere. The technological developments around social media, the IoT, AI, AR or VR, are fast and furious. The offspring of it shifts the scope of the business we operate in so drastically that you may be thinking the end is close to near and there is nothing we can do.
One should not think that way! We should constantly repeat to ourselves that we are good at understanding human behavior and that we are hired to change executive decision making based on delivering human insights. The fundamentals of doing that have not changed. What has changed is how we generate and process data. Because of that our overarching challenge in market research and insights centers around generating relevance. To keep and gain that relevance, I feel we need to develop a razor-sharp focus on 4 key points.

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