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Connecting with the craft-seeking, switching Millennial generation: an interview with Carlsberg

Aug 23, 2018 Future Talkers
Chats, Insights, Millennials, NextGen

How Cool Brands Stay Hot recently launched frAGILE, a bookzine on NextGen marketing based on 26 interviews with senior Marketing Executives.

As part of the interview series, they connected with Morten Boye, Vice President Marketing Carlsberg Group Denmark, to hear his take on how NextGen marketing has changed and what is important when connecting with these young consumers today and tomorrow.

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