Feb 25, 2016
CCB, client case, our work
Since we still feel the loving vibes of the Valentine's Day celebration (we should feel them all year long, isn't it?) and all it's wonderful sweet-tooth gifts, one thing comes to mind and it just so happens that it has to do with our work and client: sugar.
Read below how we help brands get more insight in the consumer's needs and trends.
The Südzucker group was formed in 1926 and is one of the leading food producers in Europe and the leader on the European sugar market with a sugar production of round 4.8 million ton.
There was a clear need to get in-depth understanding of the German sugar consumer in general, of the Südzucker consumer more specifically, and on key information about the real added value aspects the Südzucker brand (should) offer(s).