Increasing the ROI of consumer insights for Danone

Oct 27, 2017 Future Talkers
Activation Studio, CCB, Client Case, Insights

Danone, a multinational food products corporation, recently launched the Danone 2020 Manifesto, a business transformation program designed for a sustainable, collaborative and community-engaging future. Inspired by this Manifesto, the Danone Benelux Consumer Insight Team wanted to create an environment where consumer insights come to life, stimulate collaboration and catalyze bottom-up innovations. But how to engage and unite employees and how to trigger meaningful actions from consumer insights?

Predicting consumer behavior in online communities via Artificial Intelligence

Jul 11, 2017 Future Talkers
artificial intelligence, CCB

If you were active in the market research industry in the past ten years, you probably experienced the important evolutions of Market Research Online Communities (MROCs) or as we like to call them Consumer Consulting Boards.

Client Case: Ongoing consumer collaboration to strengthen the Axe brand positioning

Apr 28, 2017 Future Talkers
CCB, client case, our work

AXE, one of Unilever’s most popular brands in the personal care category, has decided to change its strategy to be appealing to a wider audience. With this change, Unilever wants to get continuous consumer feedback on its new positioning, underlying brand activation and product offerings in order to maximise their chance of in-market success.

Optimizing the website selling/buying experience for 2dehands.be

Jun 29, 2016 Future Talkers
CCB, client case, our work

2dehands.be is the Belgian market leader in online classifieds with more than 6.4 million unique visitors a month and over 4 million listings. The interest of their visitors is always the highest priority, whether about functionality, commerce or marketing; the needs of the visitor comes first. For this specific program, 2dehands.be was looking to optimize the connectivity between buyers and sellers on 2dehands.be for a more efficient and trustworthy communication, ultimately leading to a higher chance of closing the deal.

Sweets for my sweet and sugar for my honey

Feb 25, 2016 Future Talkers
CCB, client case, our work

Since we still feel the loving vibes of the Valentine's Day celebration (we should feel them all year long, isn't it?) and all it's wonderful sweet-tooth gifts, one thing comes to mind and it just so happens that it has to do with our work and client: sugar.
Read below how we help brands get more insight in the consumer's needs and trends.

The Südzucker group was formed in 1926 and is one of the leading food producers in Europe and the leader on the European sugar market with a sugar production of round 4.8 million ton.

There was a clear need to get in-depth understanding of the German sugar consumer in general, of the Südzucker consumer more specifically, and on key information about the real added value aspects the Südzucker brand (should) offer(s).

Co-Creating Adecco’s World of Work Strategy

Oct 22, 2015 Future Talkers
CCB, co-create, our work

As the world’s leading provider of HR solutions, the Adecco Group aims at becoming one of the leading forces shaping the world of work. To better understand and anticipate the continuous evolution in the employment market and to sharpen the long-term strategic direction of the company, Adecco wanted to develop an outside-in approach.