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The future of home cooking? Robot chefs!

juin 20, 2017 Future Talkers
Campaign, Insight, Technology

When we think about robotics, the typical image that usually crosses our minds, due to Hollywood’s massive influence, is something futuristic that looks surreal and almost impossible to market. ChappieEx-machina and I, Robot are just a few examples of numerous movies produced about robotics integrating in human society. It has been predicted for ages that automised machines, combined with advanced artificial intelligence, will play a significant part in our daily lives.

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Let’s get personal with NextGen

juin 08, 2017 Future Talkers
gen y, gen z, millennials, NextGen

One of the questions we asked in our global cross-generational study to four different generations was “What brand characteristics do you find most important?”. A long list of thirty-two randomized brand items was shown, including being socially engaged and hyper-personalization.

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3 steps towards a truly consumer-centered organization

mai 19, 2017 Future Talkers
consumer centric, Insights, marketing

Do you think your company is consumer-centered? Think again. Many companies have different practices in place for defining and delivering great consumer experiences, like voice of the customer programs, co-creation, journey mapping, etc. But the question is: do they make a difference? Is this impacting the loyalty of your customers and does this make you stand out from your competitors? Do they truly bring an outside-in approach and make staff members think and act differently?

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The next big thing in conversational commerce? Chatbots!

mai 12, 2017 Future Talkers
digital communication, insights, millennials

While chatbot development is still in its infancy relative to other digital communication, this cutting-edge software is believed to be the next big thing in conversational commerce (i.e. the use of messaging apps, chat or voice technology to interact with the consumer and sell products).

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The No Bullshit Brand Diet

mai 04, 2017 Future Talkers
insights, marketing, Millennials

Healthy living is no longer a trend or fad followed by a select group of people. It’s a mainstream way of life which consumers strive to achieve every day and apply to every decision they make.

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Client Case: Ongoing consumer collaboration to strengthen the Axe brand positioning

avr. 28, 2017 Future Talkers
CCB, client case, our work

AXE, one of Unilever’s most popular brands in the personal care category, has decided to change its strategy to be appealing to a wider audience. With this change, Unilever wants to get continuous consumer feedback on its new positioning, underlying brand activation and product offerings in order to maximise their chance of in-market success.

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NextGen is dreaming of a better world

avr. 26, 2017 Future Talkers
gender equality, GenY, GenZ, infographic, NextGen

Let’s be honest: in today’s rapidly changing polarized political climate, we do hope that a new young generation of leaders will soon step up to decide which direction the world is heading in, before it’s too late.

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A Millennial view on mobility

mars 30, 2017 Future Talkers
Insights, Millennials, NextGen

Despite the growth of population and economy, the transportation of people has reached its peak. There is a general phenomenon of reduced mobility.

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How kids influence where we go on holiday

mars 20, 2017 Future Talkers
Gen-Y, Gen-Z, Holidays, Infographic

Unless you’re living somewhere in the Pacific or any other year-round sunny destination, you’re probably also feeling the chilly spring kicking in and are longing for summer holidays and warm travel destinations. Time to let the planning begin! If you have kids, chances are high that they will be the ones choosing your holiday destination.

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What’s on today’s youth’s bucket list

mars 06, 2017 Future Talkers
generation Y, generation Z, infographic

I wanna be a billionaire so freakin’ bad, buy all of the things I never had. Uh, I wanna be on the cover of Forbes magazine, smiling next to Oprah and the Queen…” This might be on Bruno Mars’ wish list for when he becomes a billionaire (and with a net income of 75 million in 2016 alone he might be getting there soon). Billionaire-ship might not be so near for us average humans, this does not mean we do not have a bucket list in mind.

 

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A cross-generational Valentine infographic: That’s the way 💘 goes

févr. 14, 2017 Future Talkers
infographic, love, valentine's day

Would you kiss on a first date? According to a recent InSites Consulting survey, 7 out of 10 Millennials (aged 20 to 36) wholeheartedly says ‘yes’. The Dutch surprisingly enough appear to be the most reticent among the interviewed countries: only 56% of their Millennials would kiss on a first date. Your biggest chance of a kiss on the first date is in Sweden (79%).

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The 5 best commercials of 2016

févr. 08, 2017 Future Talkers
advertising, best of 2016, research

With January gone, we are stepping into the most romantic, lovey-dovey time of the year. This might make us just a little bit nostalgic, so we figured that a rewind into the past year might be exactly what we need!

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Back to school is cool... and pricey

sept. 13, 2016 Future Talkers
infographic, sales and marketing, school

Back-To-School 2016 is officially here! 

To "celebrate" the end of summer fun - and drown out the back-to-school jitters that are induced by all those impending wedgies and hurt feelings - kids are ready to give their full attention to what is perhaps the only real joy of starting a new school year, back-to-school shopping!  

Back-To-School is the second largest retail holiday in the US! This year, it's expected to rake in an unbelievable $828 BILLION!

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Measuring coffee concepts in context for Jacobs Douwe Egberts

juil. 21, 2016 Future Talkers
client case, coffee, gamified mobile design, our work

Consumer behavior is triggered by the context or occasion one is in as well as by one’s mood, habits and emotions. Correspondingly, purchase decisions are influenced by both the external and the internal factors of the context consumers are in. Yet we keep on conducting survey research without taking these context elements into account. The majority of survey research projects are filled out by participants who are supposedly sitting at their computer, but we are missing out on any information on their contextual background.

If context has such an impact on our decisions, why do we not take it into account when measuring concept performance? Together with Jacobs Douwe Egberts (JDE), a multinational tea and coffee company, we tested a new mobile survey approach to test the impact of context in concept validation research.

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Optimizing the website selling/buying experience for 2dehands.be

juin 29, 2016 Future Talkers
CCB, client case, our work

2dehands.be is the Belgian market leader in online classifieds with more than 6.4 million unique visitors a month and over 4 million listings. The interest of their visitors is always the highest priority, whether about functionality, commerce or marketing; the needs of the visitor comes first. For this specific program, 2dehands.be was looking to optimize the connectivity between buyers and sellers on 2dehands.be for a more efficient and trustworthy communication, ultimately leading to a higher chance of closing the deal.

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It's a celebration! Over 3000 fans on Facebook and an attractive 'thank you' gift

mai 26, 2016 Future Talkers
celebration, Future Talkers fans, sweepstakes

We are happy to let you know that our Future Talkers Facebook page has reached a milestone and is now part of the 3000+ likes club (along with our InSites Consulting page)!

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Mobile marketing: the best way to reach the smartphone addicted teens?

mai 18, 2016 Future Talkers
millennials, mobile marketing, social media

Smartphones play an important role in our lives and especially in that of teenagers and Millennials! On average teens receive their first smartphone when they are 11 and they spend a minimum of six hours a day on it; at least that is what research by Business Insider tells us! Their technological other half never leaves their sight and they check their phone almost every ten minutes. But just how important have smartphones become to teenagers and how does this influence companies and brands? Let’s take a look at how teenagers see life through their smartphone camera!

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Putting Mithra Pharmaceuticals’ tagline ‘Inspired by women’ into practice

avr. 19, 2016 Future Talkers
client case, health, our work, wellbeing

In 1999, Mithra Pharmaceuticals pioneered in Women’s health with accessible contraception for women. Today, Mithra continues to focus on development, manufacturing and commercialization of innovative and differentiated solutions dedicated to female healthcare.

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Sweets for my sweet and sugar for my honey

févr. 25, 2016 Future Talkers
CCB, client case, our work

Since we still feel the loving vibes of the Valentine's Day celebration (we should feel them all year long, isn't it?) and all it's wonderful sweet-tooth gifts, one thing comes to mind and it just so happens that it has to do with our work and client: sugar.
Read below how we help brands get more insight in the consumer's needs and trends.


The Südzucker group was formed in 1926 and is one of the leading food producers in Europe and the leader on the European sugar market with a sugar production of round 4.8 million ton.

There was a clear need to get in-depth understanding of the German sugar consumer in general, of the Südzucker consumer more specifically, and on key information about the real added value aspects the Südzucker brand (should) offer(s).

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Happy 2016! Let's go bananas in the year of the monkey!

janv. 26, 2016 Future Talkers
2016, wishes, year of the monkey

'The year of the Monkey is ideal for a quantum leap in your life! Now is the time to shake things up, create change, and innovate a new path. Join Monkey’s enthusiast energy when risks are rewarded and anything can happen. Even the most ambitious plans can succeed.'

...or at least this is what the astrologists and feng-shui masters advice us about 2016 being under the mark of the Monkey.
Whether you follow the stars or your inner gut, it doesn't matter as long as we make the best of 2016.

Let's be crazily in love with life, create new paths to success and enjoy the ride! :)

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Put your glasses on! 3 opportunities are right under your nose

déc. 15, 2015 Future Talkers
dream about the future, focus on the present

I myself am an optimist, so I always try and look on the bright side of life. Perhaps we live in a VUCA (Volatile, Uncertain, Complex and Ambiguous) world, but this world can also be Vibrant, Unreal, Crazy and Astounding. It is just a matter of perspective. And perspective is what this blog is all about.

The world is changing, we all know it. But most eyes are on the future, therefore sometimes it's hard to see what is already right in front of you. “Be a game changer, think differently” said Peter Fisk. And that is exactly what I think you should do. Think differently. Change your perspective. Stop staring into the future and put your glasses on so you can spot the opportunities that are right here, right now. Here are 3 opportunities, presented at STIMA Congress 2015 and waiting to be seen by you.

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Co-Creating Adecco’s World of Work Strategy

oct. 22, 2015 Future Talkers
CCB, co-create, our work

As the world’s leading provider of HR solutions, the Adecco Group aims at becoming one of the leading forces shaping the world of work. To better understand and anticipate the continuous evolution in the employment market and to sharpen the long-term strategic direction of the company, Adecco wanted to develop an outside-in approach.

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Taking The Research Time Machine To A Gen-Z Dominated World Beyond 2020

oct. 06, 2015 Future Talkers
Esomar, Gen-Z, our work

What will research look like in 2020 and beyond? Let us take you through a day in the life of a GenZ researcher. This future generation will not only be your newest consumer, but they will also dominate the job market as future researchers and clients. Are we ready to embrace this young generation in research?

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Moms’ back-to-school shopping habits

sept. 15, 2015 Future Talkers
back to school, health&diet, infographic

They always say time flies when you’re having fun. And yes, we have to face it: this beautiful summer is already over again. But let’s not grieve for too long, because apart from looking forward to a new school year, we can also look back on the beautiful memories the summer of 2015 brought us. So what does this new school year mean for us, Millennials? Some of us will be starting a new career, a new education or just a new adventure. For the Millennial moms amongst us, however, this means a new school year for their boy or girl. And I can only assume it brings a lot of stress: getting up early to bring your kid to school and making sure they are ready to leave for school with a full, tasty lunch box.

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Client Case: Mapping the Health&Wellness shopping journey for Dannon

août 14, 2015 Future Talkers
client case, our work

To reframe its understanding of the in-store experience, Dannon initiated the Healthy Minded Peoplecommunity. By understanding the shopping behavior and context of consumers who aspire a lifestyle of Health & Wellness, Dannon can now take practical steps to enhance the shopping experience and make it more accessible, exciting and engaging.

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Client Case: Feeding the innovation funnel for beauty and hair care for P&G

août 06, 2015 Future Talkers
client case, our work

Procter & Gamble has a long tradition of consumer centricity, re-affirmed by its mantra that the consumer is boss. In line with this vision, the P&G global research center in Singapore wanted to bring in a new consumer connect capability by setting up an ongoing global Consumer Consulting Board (also known as online research community) across its core markets.

The key objective was to increase market understanding, facilitate consumer collaboration throughout the innovation process and drive organizational change.

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Client Case: Understanding the tea landscape for Pepsi Lipton

juil. 09, 2015 Future Talkers
client case, our work

Pepsi Lipton is a joint venture between PepsiCo and Unilever, focused on 3 core brands: Lipton Ice Tea, Brisk and Pure Leaf. To drive growth for their brands, Pepsi Lipton wanted to understand better consumers’ food & beverage occasions. Next to that, they wanted to assess how their brands are performing against consumers’ needs and look for growth opportunities within these key occasions.

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Infographic: Here's What Marketers Need to Know About Mobile Dads

juin 16, 2015 Future Talkers
father's day, infographic, smartphone

This month we celebrate Father's Day and how better to do this than by acknowledging that dads have as much responsability, influence and power of decision making when it comes to family matters as much as their fellow counterparts: the moms. 

When it comes to statistics, how do dads use their mobile phones and what for?

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12 keynotes that help you build to last

avr. 29, 2015 Future Talkers
Build to Last, Congress, inspirational

We all know today’s business reality is fast and furious. It is fast, knowing that, according to recent research from Yale University, the lifespan of a company has decreased by more than 50 years over the last century, averaging a mere 15 years today (which is 3 years less than our very own current age). It is furious, as new technologies will continuously drive massive economic transformations and disruptions in the coming years.

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Who won our Moddie Awards?

avr. 22, 2015 Future Talkers
Consumer Consulting Board, Moddie Awards

In recent years, InSites Consulting has been building their very own Global Community Moderator Network at a fast pace. This network of experienced independent qualitative researchers – with an average of 11 years of moderating experience – allows us to open the dialogue with consumers in their local language, with moderators embedded in their local culture and market. After a thorough screening and selection procedure, they are trained by the InSites Consulting team in the latest innovative techniques in collaboration and moderation, thus guaranteeing a consistent cross-country moderation within each project. So far they have moderated over 400 projects in 33 countries, providing us with global moderation capabilities.

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Forget where you’re from, focus on where you’re going

mars 31, 2015 Future Talkers
brands, celebrities, fresh start

Celebrities were not born as celebrities. Ok, there’s the odd son/daughter of a celeb, who inherits the title and gets smeared out all over the tabloids like there’s no tomorrow, but those are the exceptions to the rule. Celebrities basically start off as nobodies. They are the sons and daughters of telecom product sellers (Lady Gaga’s parents) or a bus driver (Bruce Springsteen’s father) or pub owners (Robbie Williams’ parents), for instance. And they often come from nowhere. Literally the middle of nowhere: weird-sounding birthplaces like Gary (Michael Jackson) or McComb (Britney Spears) or Bay City (Madonna).

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The Millennial Bucket List

mars 16, 2015 Future Talkers
bucket list, Millenials

As much as we fuss over how different Millennials are, some of their preferences are the same as those of their predecessors. When reviewing the results of a recent Millennial InSites Consulting survey, it became apparent that while some areas of Millennials’ bucket lists are clearly shaped by the environment and culture they grew up in, there are also preferences that withstood the test of time.

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Post-Valentine balance : how much is love worth?

févr. 17, 2015 Future Talkers
gifts, love, price, Valentine's Day

Love is all you need, they teach us. And in order to receive love, you have to give love. Plain, simple rules to apply for each and everyone. In theory.

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Is your brand Millennial-proof?

févr. 02, 2015 Future Talkers
brand, Future Talkers, millennial

Millennials are still the biggest cohort of our society. Their impact on society has surpassed the influence of any previous generation and they are setting consumer trends for the coming years. 

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All we want for Christmas is…

déc. 17, 2014 Future Talkers
Christmas, fun, gifts

The Christmas trees are out, Christmas markets have opened their stalls all around the world and wish lists have been written, so we need to start our quest for that perfect Christmas gift for our loved ones. Because that’s the main question this time of year: what do they really want? Or the other way around: what do we really want? Here’s your solution, because 2014 holiday gifts are all about experiences.

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Millennials and their holiday shopping habits

déc. 11, 2014 Future Talkers
Christmas shopping, Future Talkers, millennials

Have you already noticed it? The holiday vibes are taking over gradually and the time has almost come to write your wish lists, to let fate decide who will be the lucky family member who will receive a gift from you and to start lurking around for these (potentially) amazing gifts.

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Get your spook on! Brands vs Halloween ads

nov. 04, 2014 Future Talkers
ads, brands, Future Talkers, halloween

Halloween can mean so many different things to different people. Regardless of who you are, Halloween is a unifying cultural holiday and advertisers relish the opportunity to incorporate it into their marketing campaigns.

Pumpkins, ghosts and zombies are popping up everywhere consumers look, as advertisers seem to be going farther than ever before to incorporate Halloween into their campaigns.

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Millennials, a generation of glamour-hungry travelers - Infographic

sept. 26, 2014 Future Talkers
Future Talkers, help brands, voice your opinions

We are already enjoying the first weeks of September and the summer nostalgia is still lingering in our thoughts. What comes to your mind when you think of summer? Holidays of course!
Some of us have days or weeks and others (the truly lucky ones) even enjoy months of holidays.
 
One way Millennials choose to spend their time in the summer is by traveling, be it a short trip, going abroad or exploring the world.
But did you know/expect that Millennials travel fancier than their older counterparts? That they are glamour-hungry while traveling?

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Quinny Mobilizing Urban Parents around the World

août 08, 2014 Liesbeth Dambre

Curious about what your contribution to our research studies can result in? This is just one example...

Dorel, the company behind the well-known stroller brands Quinny and Maxi-Cosi wanted to learn more about the needs of today’s ‘Urban Parent’.  This concept unifies all parents from different cities all over the world, from New York and Berlin to Tokyo and Seoul. Urban Parents are used to the city life and cannot imagine living outside the city. However when they become parents, they need to rediscover the city all over again. The purpose of this research project was to connect the Quinny team to these urban parents, in order to learn about their needs and create new Quinny projects adapted to what they want.

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Learning from our consumers

juil. 02, 2014 Liesbeth Dambre

Every day we tell our clients how important it is to listen to you, their consumers! But of course, we also need to practice what we preach with our own consumers, the members of our consumer panels. 
 
That is why we set up a large research study with over 3,000 consumers to participate in a survey. After that survey, 150 consumers participated in our 3-week online research community - the Future Talkers community, where we learned what is important for you, our consumers, and discussed the main results of the survey with you in the community.
 

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What type of chef are you?

juil. 02, 2014 Liesbeth Dambre


Take our quiz and find out what type of chef you are!

GO TO QUIZ - 

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What consumers want from brands in 2014

juil. 02, 2014 Liesbeth Dambre

InSites Consulting asked 6,975 consumers around the globe to share their 3 priorities for brands in 2014. It is clear that consumers want companies to offer them the best possible product/service (35%) and a great customer service (20%) above everything else. And to make that happen, they want companies to actively listen to their needs and wishes (16%). Second, being innovative (15%), eco-friendly (15%) and honest (14%) are greatly valued by the global consumer.

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